I’m blogging this morning about something that was on the Collide Magazine blog site. Phil Cooke was the one who made Collide aware of it. Now that I’ve given credit where it is due, you should go check out the Sara McLachlan music video titled World On Fire.

The video is a brilliant testament to justice, charity, compassion, and the power of visual media to communicate. The basic premise of the video is that a typical music video costs about $150,000 to produce—but how might that money be better used in our world? McLachlan opted to make a video that cost $15 and illustrates how the remaining $149,985 was spent.

Maybe it’s just me, but I feel like there are a lot of implications and applications for churches here. First of all, creativity can be a magnificent substitute for resources. Think about it—$15 vs. $150,000. Second, flashy gets attention, but depth wins in the end.

Anyways, I thought that the excerpt from the Collide Blog post above made some valid points. So go check out World On Fire and maybe feel free to get a discussion going on in the comments section! (More posts from me from Collide Magazine to come sometime)

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