iTunes Is the Key
A recent article on The Unofficial Apple Weblog states that if you’re a musician and your music isn’t available on iTunes, then you don’t matter. Can this really be true? I understand that massive marketing and audience impact of having your information on iTunes, but to say iTunes is the Holy Grail of the music industry and they hold the key to being accepted is a little strong don’t you think? How does this type of information impact Christian artists? What if you’re on iTunes, but you’re buried in separate levels of genres or lists, is it still worth the impact? The article goes onRead More →